Germán Muñoz Moreno
Articles by Germán
- Mexico's new LFPDPPP and marketing tracking: what changes for your store
- Attribution on Tiendanube and Mercado Libre: what you can and cannot measure
- How to present marketing results to leadership without arguing about the numbers
- Ecommerce LTV: how to calculate it and use it to buy ads better
- How to calculate new-customer CAC (and why your ad platform gets it wrong)
- ROAS, POAS and MER: which one to use to decide your budget
- TikTok Events API: how to measure real sales from TikTok Ads
- Lead attribution: how to connect your ads with the deals closed in your CRM
- How to measure the sales that reach you on WhatsApp from your ads
- WooCommerce attribution: a practical guide
- Attribution vs. MMM vs. incrementality: what each one measures
- Time zones and currency: why your MXN and USD reports never match
- Google Enhanced Conversions: what they are and how to set them up
- Refunds and cancellations: the gap no ad platform subtracts
- First-party cookies: what they are and why your measurement depends on them
- Server-side tracking: what it is and when it is worth it
- Attribution models explained: last click, linear, time decay and data-driven
- How to measure El Buen Fin without inflated reports
- Attribution for agencies: how to report to many clients from one source of truth
- Is it safe to give your marketing data to ChatGPT or Claude?
- VTEX attribution: how to know which channel produces your sales
- 20 prompts to analyze your campaigns with AI (and the data you need)
- How much an attribution tool costs, and how to calculate whether it pays for itself
- How to connect Meta Ads and Google Ads to Claude, step by step
- The complete guide: why Meta, Google, GA4 and your store never match
- What MCP is and why it matters to marketing teams
- Triple Whale alternatives for stores that are not on Shopify
- Do I need an attribution tool, or is GA4 enough?
- The best marketing attribution tools for ecommerce in Mexico (2026)
- The 10 pieces of an ecommerce measurement stack, and what each one answers
- 15 attribution metrics and the question each one answers
- 8 things that inflate your reported ROAS without moving a single sale
- 12 signs your attribution is lying to you
- 9 reports you already pay for and almost nobody opens
- Why your platforms and your store disagree about who is a new customer
- What the Conversions API actually fixes, and what it does not
- What to ask before you buy an attribution tool
- Why GA4 disagrees with your ad platforms and your store
- What a 7-day click, 1-day view attribution window actually means
- Why Google Ads reports more conversions than your store
- How to tell if the same purchase is being counted twice
- How much of what Meta claims can you actually verify?
- Why Meta reports more conversions than your store