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Marketing attribution, measured

How multi-touch attribution works, why ad platforms and your store disagree about the same sale, and what to do about the gap.

The 10 pieces of an ecommerce measurement stack, and what each one answers

Sep 28, 2026

The 10 pieces of an ecommerce measurement stack, and what each one answers

15 attribution metrics and the question each one answers

Sep 25, 2026

15 attribution metrics and the question each one answers

8 things that inflate your reported ROAS without moving a single sale

Sep 24, 2026

8 things that inflate your reported ROAS without moving a single sale

12 signs your attribution is lying to you

Sep 23, 2026

12 signs your attribution is lying to you

9 reports you already pay for and almost nobody opens

Sep 22, 2026

9 reports you already pay for and almost nobody opens

Why your platforms and your store disagree about who is a new customer

Sep 21, 2026

Why your platforms and your store disagree about who is a new customer

What the Conversions API actually fixes, and what it does not

Sep 18, 2026

What the Conversions API actually fixes, and what it does not

What to ask before you buy an attribution tool

Sep 17, 2026

What to ask before you buy an attribution tool

Why GA4 disagrees with your ad platforms and your store

Sep 16, 2026

Why GA4 disagrees with your ad platforms and your store

What a 7-day click, 1-day view attribution window actually means

Sep 15, 2026

What a 7-day click, 1-day view attribution window actually means

Why Google Ads reports more conversions than your store

Sep 14, 2026

Why Google Ads reports more conversions than your store

How to tell if the same purchase is being counted twice

Sep 11, 2026

How to tell if the same purchase is being counted twice

How much of what Meta claims can you actually verify?

Sep 7, 2026

How much of what Meta claims can you actually verify?

Why Meta reports more conversions than your store

Sep 3, 2026

Why Meta reports more conversions than your store