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Marketing attribution, measured

How multi-touch attribution works, why ad platforms and your store disagree about the same sale, and what to do about the gap.

Mexico's new LFPDPPP and marketing tracking: what changes for your store

Dec 4, 2026

Mexico's new LFPDPPP and marketing tracking: what changes for your store

Attribution on Tiendanube and Mercado Libre: what you can and cannot measure

Dec 2, 2026

Attribution on Tiendanube and Mercado Libre: what you can and cannot measure

How to present marketing results to leadership without arguing about the numbers

Nov 30, 2026

How to present marketing results to leadership without arguing about the numbers

Ecommerce LTV: how to calculate it and use it to buy ads better

Nov 27, 2026

Ecommerce LTV: how to calculate it and use it to buy ads better

How to calculate new-customer CAC (and why your ad platform gets it wrong)

Nov 25, 2026

How to calculate new-customer CAC (and why your ad platform gets it wrong)

ROAS, POAS and MER: which one to use to decide your budget

Nov 23, 2026

ROAS, POAS and MER: which one to use to decide your budget

TikTok Events API: how to measure real sales from TikTok Ads

Nov 20, 2026

TikTok Events API: how to measure real sales from TikTok Ads

Lead attribution: how to connect your ads with the deals closed in your CRM

Nov 18, 2026

Lead attribution: how to connect your ads with the deals closed in your CRM

How to measure the sales that reach you on WhatsApp from your ads

Nov 16, 2026

How to measure the sales that reach you on WhatsApp from your ads

WooCommerce attribution: a practical guide

Nov 13, 2026

WooCommerce attribution: a practical guide

Attribution vs. MMM vs. incrementality: what each one measures

Nov 11, 2026

Attribution vs. MMM vs. incrementality: what each one measures

Time zones and currency: why your MXN and USD reports never match

Nov 9, 2026

Time zones and currency: why your MXN and USD reports never match

Google Enhanced Conversions: what they are and how to set them up

Nov 6, 2026

Google Enhanced Conversions: what they are and how to set them up

Refunds and cancellations: the gap no ad platform subtracts

Nov 4, 2026

Refunds and cancellations: the gap no ad platform subtracts

First-party cookies: what they are and why your measurement depends on them

Nov 2, 2026

First-party cookies: what they are and why your measurement depends on them

Server-side tracking: what it is and when it is worth it

Oct 30, 2026

Server-side tracking: what it is and when it is worth it

Attribution models explained: last click, linear, time decay and data-driven

Oct 28, 2026

Attribution models explained: last click, linear, time decay and data-driven

How to measure El Buen Fin without inflated reports

Oct 26, 2026

How to measure El Buen Fin without inflated reports

Attribution for agencies: how to report to many clients from one source of truth

Oct 23, 2026

Attribution for agencies: how to report to many clients from one source of truth

Is it safe to give your marketing data to ChatGPT or Claude?

Oct 21, 2026

Is it safe to give your marketing data to ChatGPT or Claude?

VTEX attribution: how to know which channel produces your sales

Oct 19, 2026

VTEX attribution: how to know which channel produces your sales

20 prompts to analyze your campaigns with AI (and the data you need)

Oct 16, 2026

20 prompts to analyze your campaigns with AI (and the data you need)

How much an attribution tool costs, and how to calculate whether it pays for itself

Oct 14, 2026

How much an attribution tool costs, and how to calculate whether it pays for itself

How to connect Meta Ads and Google Ads to Claude, step by step

Oct 12, 2026

How to connect Meta Ads and Google Ads to Claude, step by step

The complete guide: why Meta, Google, GA4 and your store never match

Oct 9, 2026

The complete guide: why Meta, Google, GA4 and your store never match

What MCP is and why it matters to marketing teams

Oct 7, 2026

What MCP is and why it matters to marketing teams

Triple Whale alternatives for stores that are not on Shopify

Oct 5, 2026

Triple Whale alternatives for stores that are not on Shopify

Do I need an attribution tool, or is GA4 enough?

Oct 2, 2026

Do I need an attribution tool, or is GA4 enough?

The best marketing attribution tools for ecommerce in Mexico (2026)

Sep 30, 2026

The best marketing attribution tools for ecommerce in Mexico (2026)

The 10 pieces of an ecommerce measurement stack, and what each one answers

Sep 28, 2026

The 10 pieces of an ecommerce measurement stack, and what each one answers

15 attribution metrics and the question each one answers

Sep 25, 2026

15 attribution metrics and the question each one answers

8 things that inflate your reported ROAS without moving a single sale

Sep 24, 2026

8 things that inflate your reported ROAS without moving a single sale

12 signs your attribution is lying to you

Sep 23, 2026

12 signs your attribution is lying to you

9 reports you already pay for and almost nobody opens

Sep 22, 2026

9 reports you already pay for and almost nobody opens

Why your platforms and your store disagree about who is a new customer

Sep 21, 2026

Why your platforms and your store disagree about who is a new customer

What the Conversions API actually fixes, and what it does not

Sep 18, 2026

What the Conversions API actually fixes, and what it does not

What to ask before you buy an attribution tool

Sep 17, 2026

What to ask before you buy an attribution tool

Why GA4 disagrees with your ad platforms and your store

Sep 16, 2026

Why GA4 disagrees with your ad platforms and your store

What a 7-day click, 1-day view attribution window actually means

Sep 15, 2026

What a 7-day click, 1-day view attribution window actually means

Why Google Ads reports more conversions than your store

Sep 14, 2026

Why Google Ads reports more conversions than your store

How to tell if the same purchase is being counted twice

Sep 11, 2026

How to tell if the same purchase is being counted twice

How much of what Meta claims can you actually verify?

Sep 7, 2026

How much of what Meta claims can you actually verify?

Why Meta reports more conversions than your store

Sep 3, 2026

Why Meta reports more conversions than your store